Guidelines of Content Writing

Last Updated June 2023

Basics of Writing

Write Organized, Easy-to-Read Content





Good Structure Idea

Optimize Your Headline for Long Tail Keywords

  • Use your primary keyword from your keyword research (or a variation) in the headline
  • Connect with emotional words
  • Use strong adjectives
  • Include numbers
  • Keep the headline around eight words

Ensure Your Content Matches Target Keyword Search Intent

  • ·         Need to create content that informs, not sell.
  • ·         Need to write reader desired solution complete information of specific intent.
  • ·         Provide relevant information as topic mentioned in heading
  • ·         Use keywords intent variations in content
  • ·         You need to familiarize yourself with the various types of search intent:

>        informational

>        navigational

>        transactional

>        commercial

  • ·         Use descriptive headings and subheadings with legitimate hierarchy.
  • ·         Please always do user friendly formatting by using bullet points, numbered lists, tables, and other formatting techniques.

 

Where Possible, Include Your Target Keyword in the Introduction

Include the primary keyword in the first paragraph. Think of your introduction, as a summary of everything you’ll discuss in the article.  However, avoid keyword stuffing or adding the keyword for the sake of optimization.

Every piece of content you write needs a compelling introduction. The introduction is the portion that comes right after the headline (and sub-headline if you include one in your content). Your introduction should contain at least one of your targeted keyword phrases, especially a long tail keyword.

 

Include Keywords in Subheadings

It’s usually difficult inserting your keyword in more than one subheading. Use secondary keywords and variants of the primary keyword and LSI keywords in subheadings.

 

Maximum Paragraph Length of Three Lines

Long paragraphs are difficult to read. While the rules for paragraph length isn’t set in stone, vary your paragraphs with two and three-line paragraphs.

 

Solve a Particular Problem

Create appeal in the content to the end-user (customers, clients, prospects, readers, etc.)

Relevancy

Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words (LSI keywords & primary keyword variations) in that piece of content.

Avoid Spamming

You need to write target keyword phrases. Avoid stuffing keywords or over-optimization.

Break Text with Bullets for Better UI/UX

Bullets are magical. They attract attention, help the reader identify key information, and improve the ability to scan for information quickly.

Include Relevant LSI Keywords

LSI Keywords are words and phrases that relate to your target topic. They help Google algorithm to determine the content quality and relevance to the keyword or search term.

Check Word Count Based on SERP Analysis

Solution:

Don’t write a high word count merely for the sake of quantity. Write as much as you need to thoroughly cover a topic and solve for the user’s search query.

Make Your Copy Readable

A few tips to improve readability include:

·         Break up your copy into shorter sentences and paragraphs

·         Use bullet points

·         Eliminate jargon from your copy

·         Use short and easy to understand words

·         Aim for a Grade 7 or 8 when writing. A 12-year-old should read and understand your content.

Include a Clear and Persuasive Call to Action

CTA should correspond to the piece of content the reader engaged with and your content marketing goals.

Ideal Content for SERPs

However, it’s crucial to understand that modern SEO copywriting has gone beyond keyword targeting and placement. The best approach now is to write content that addresses keyword intent.

NLP Tool

Natural Language AI Tool helpful to analyze your content according to Google. Please must analyze content and do fruitful changes for SERPs.

https://cloud.google.com/natural-language

AI Generated Content

Article must be AI Free, please we need 100% human generated content.


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